Customer Insights Analyst

Profile

Customer Insights Analyst

at Pure Storage

Mountain View, CA

BE PART OF BUILDING THE FUTURE.

What do NASA and emerging space companies have in common with COVID vaccine R&D teams or with Roblox and the Metaverse?

The answer is data, -- all fast moving, fast growing industries rely on data for a competitive edge in their industries. And the most advanced companies are realizing the full data advantage by partnering with Pure Storage. Pure’s vision is to redefine the storage experience and empower innovators by simplifying how people consume and interact with data.

With 9,000 customers including 50% of the Fortune 500, we’ve only scratched the surface of our ambitions

Pure is blazing trails and setting records:

For eight straight years, Gartner has named Pure

a leader in the Magic Quadrant

Our customer-first culture and unwavering commitment to innovation have earned us a certified

Net Promoter Score in the top 1% of B2B companies globally

Industry analysts and press

applaud Pure’s leadership

across these dimensions

And, our 4,000 employees are emboldened to make Pure a faster, stronger, smarter company as we go

If you, like us, say “bring it on” to exciting challenges that change the world, we have endless opportunities where you can make your mark.

SHOULD YOU ACCEPT THIS CHALLENGE...

We are in the process of transforming Marketing Operations to increase impact and efficiency by re-thinking processes, technology, reporting, operations and talent development; and therefore, we’re looking for a Customer Insights Analyst to fuel data-driven field and digital Marketing activities throughout the demand funnel and across the customer journey.

As a Customer Insights Analyst, you will be responsible for creating and communicating

in-depth analysis of prospect and customer data, and provide insights and recommendations to Marketing and Sales to improve conversion and increase revenue. You will combine and look for relationships among multiple internal and external data sources, build models to guide digital and account based marketing efforts, form and prove/disprove hypotheses leveraging statistics, and recommend sources of additional data when needed. You will partner closely with Marketing and Sales Operations, product business units and IT on development and delivery of insights and recommendations, and provide advanced analytics models to enable implementation of those recommendations. You will partner closely with the Marketing and Sales teams on continual refinement and automation of customer insights to evolve our models and improve Marketing and Sales effectiveness.

About You

You are a team player with experience working and collaborating with cross-functional global teams. A problem solver and idea generator, you have experience working in Marketing and Sales, with experience leveraging business intelligence tools, analytics platforms, multiple data sources, and statistical tools. You have experience in B2B and full demand funnel business processes from brand to recurring revenue to upsell and cross-sell. You design and deliver strategic data, models and analytics projects for both an executive and operational audience.

Responsibilities

Build a marketing Customer Insights practice – a new Pure Storage Marketing Ops global function – in less than 90 days

Work with IT to bring together known and unknown data from critical sources, for a true 360 customer view.

Support and guide our clients and prospects in using, understanding, and acting on customer data

creates and executes a strategic vision that maximizes the role played by Customer Analytics in our business and in our clients' businesses, evolving our consulting offering to keep up with the volume and scope of demand, and managing a growing and inspired team

Scale our consulting practice by directing the creation and curation of subject matter expertise and templating consulting processes and deliverables for repeatability of service motions

Consult with leaders from major consumer brands to identify trends, opportunities, and valuable segments that help them promote and measure incremental growth

Represent the team and Amperity as an expert in the Customer Analytics space

Support the Amperity selling motion with your deep analytics expertise, generating insights that showcase the value Amperity provides

Build scalable methodology and tools to accelerate the analytics motion

Help inform product direction

Contribute to Amperity-sponsored analytic studies shared with our community

Perform analysis on prospect and customer experience data and provide insights and recommendations to internal partners to improve the customer experience

Focus on full Pure Storage portfolio and end-to-end experiences over time - flexibility and eagerness to learn new areas of the business are required for success

Perform in-depth analysis of customer data, and provide insights and recommendations to Marketing and Sales to drive growth

Provide actionable insights to reduce friction and influence partner teams to make improvements on top customer needs

Leverage your passion for digging into data, structuring problems, and building analyses to identify actionable insights from application data and digital marketing channels, both on Pure channels and externally

Leverage data-driven tools and methodologies to understand marketing levers

Initiate new ideas, approaches and actions to move the business forward

Constantly test new ideas and concepts, gleaning insights from what worked (or didn't), and leverage opportunities to scale the customer insights program based on results

Provide reporting and insights to help stakeholders identify and evaluate opportunities

Develop and streamline necessary dashboards and one-off analyses, providing ability to surface business-critical KPIs

Partner with stakeholders and Business Intelligence teams to acquire necessary data for robust analysis

Convert data into insights including implications and recommendations that are specific and actionable for Sales and Marketing teams

Partner with other analysts as well as data engineering and IT teams to support building a best-in-class customer data platform and data infrastructure

Stay current on best practice in Marketing Analytics methodologies, available data sources and trends

Communicate insights using data visualization and presentations to stakeholders

Have a deep understanding of the customer, with obsessive understanding of new trends, and opportunities

WHAT YOU’LL NEED TO BRING TO THIS ROLE...

Minimum Qualifications Bachelor's degree in mathematics, statistics, economics, finance or other relevant field.

7 years experience in an analytic role using financial, industry, and/or customer data research and analysis to drive decision making

Ability to synthesize large quantities of data and distill into actionable information for Marketers and marketing systems to leverage.

Advanced analytical and problem solving skills with a natural instinct for innovation and pragmatic 'out-of-the- box' thinking

The ability to proactively manage multiple projects through business prioritization and active communication with key stakeholders

Fluency in Python, R, SQL, and/or related languages

Experience with dashboarding tools such a Tableau, Cognos, PowerBI

Strong communication skills with a demonstrated ability to network, influence, and inspire

Strong oral and written communications skills

Able to distill complex solutions and ideas into concise media for audiences in all levels of the company

Experience working with 3rd party advanced simulation and statistical tools

Data mining and data management experience

Experience leading and working with remote teams

Collaborative personality that thrives in a highly cross functional, cross-cultural environment

Growth mindset

Executive communication skills

Proven experience in stakeholder engagement and complex project management

Demonstrated use of modeling and statistical concepts applied to solve business problems

Possess core analytical competencies: problem formulation and analysis, data QA and results, summarizing findings and providing actionable insights

Extensive experience in digital Marketing, knowledge of media tactics, audiences and the systems and platforms that generate digital media data

Experience integrating, cleansing, modeling and reporting on multiple data sources

Knowledge of databases, relational database concepts, SQL and data visualization solutions

Experience in scripting, coding, scrum and agile methodologies a bonus. You have built reporting in BI tools

Bias for action. You see the big picture and understand the complexity inside Pure Storage. You are willing to work in an agile environment.

You believe in quality over quantity, and ground your recommendations in insights, research, and experimentation

Ability to work in a fast-paced environment and be able to prioritize workload to meet the competing needs of the business

#LI-HYBRID, #LI-ONSITE

BE YOU—CORPORATE CLONES NEED NOT APPLY.

Pure is where you ask big questions, think differently, and make an impact. This is not just a job, but a place where you have a voice and can accelerate your career. We value unique thoughts and celebrate individuality, and with ample opportunity to learn, develop yourself, and expand into different roles, joining Pure is an investment in your career journey.

Through our Pure Equality program, which supports a flourishing field of employee resource groups, we nourish the personal and professional lives of our team members. And our Pure Good Foundation gives back to local and global communities through volunteering and grants.

And because we understand the value of bringing your full and best self to work, we offer a variety of perks to manage a healthy balance, including flexible time off, wellness resources, and company-sponsored team events.

PURE IS COMMITTED TO EQUALITY.

Research shows that in order to apply for a job, women feel they need to meet 100% of the criteria while men usually apply after meeting about 60%. Regardless of how you identify, if you believe you can do the job and are a good match, we encourage you to apply.

Pure is proud to be an equal opportunity and affirmative action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or any other characteristic legally protected by the laws of the jurisdiction in which you are being considered for hire.

If you need assistance or an accommodation due to a disability, you may contact us at

TA-Ops@purestorage.com

APPLICANT & CANDIDATE PERSONAL INFORMATION PRIVACY NOTICE.

If you're wondering how or why Pure collects or uses information you provide, we invite you to check out our

Applicant & Candidate Personal Information Protection Notice

DEEMED EXPORT LICENSE NOTICE.

Some positions may require a deemed export license for compliance with applicable laws and regulations. Please note: Pure does not currently sponsor deemed export license applications so we are unable to proceed with applicants requiring stated sponsorship.

PURE’S COMPLIANCE WITH THE U.S. GOVERNMENT COVID-19 MANDATE

In accordance with Pure’s policies, current and anticipated federal regulations, and our ongoing commitment to prioritizing the health and well-being of our employees, partners, and customers, and the community at large, where permitted by law, all Pure employees and contractors working in the United States are expected to be fully vaccinated against COVID-19 prior to your start date.

Should you require an exemption for medical or religious reasons, you must initiate Pure’s exemption request process which will determine if an exemption can be granted in accordance with applicable local, state, and/or federal law.

Company info

Pure Storage
Website : http://www.purestorage.com